JEN'S DIGITAL GROWTH BLUEPRINT

JEN'S DIGITAL GROWTH BLUEPRINT
A Strategic 8-Month Marketing Plan for Jen
Designed to scale your message, expand your reach, and create a thriving recurring-revenue community.
Summary
Jen is not only a Christian mentor. She is a guide for anyone who feels lost, overwhelmed, disconnected, or unsure why life feels heavy. Her faith is the foundation of her work, yet her message reaches people who are seeking clarity and purpose regardless of background.
Our mission is to amplify her voice, grow her online influence, and build a sustainable, scalable recurring-revenue ecosystem grounded in:
Faith driven women seeking spiritual growth
Women who feel stuck in life
Women who struggle with identity, anxiety, or loss of direction
Non religious seekers who crave meaning
People who want structure, emotional grounding, and direction
Individuals open to faith based or purpose based guidance without pressure
This expands her reach and opens a larger market, while keeping her core message intact.
Core Objectives (Next 8 Months)
Here are Jen's core objectives for the next 8 months, focusing on significant digital growth and community building:

1. Expand Jen's digital presence & grow her community
7K→50K
YouTube Subscribers
Increase from 7K to 30K–50K
1K→10K
Facebook Audience
Grow from 1K to 10K+
200-400%
Video Engagement
Increase overall impressions & engagement
Build Your Offer Ecosystem (Research-Driven & Co-Created With You)
Before finalizing any programs or pricing, we will go through a deep research and strategy phase to fully understand your vision, your audience, and the transformation you want people to experience.
Our goal is to help you clarify, organize, and elevate your offers so they flow naturally from your message and create a powerful, scalable pathway for your community.
What this includes:
A full analysis of your existing content, audience behavior, and brand identity
Research into faith-based coaching and Christian personal development markets
Collaborative brainstorming sessions to define the journey you want to guide people through
Mapping your value ladder (free → low ticket → subscription → premium offerings)
Recommendations for the most aligned programs, coaching experiences, digital products, and membership structure
Designing an offer suite that reflects your calling, honors your voice, and delivers meaningful transformation
Instead of pre-setting the structure, we will co-create your offer ecosystem together ensuring it is authentic, sustainable, and positioned for long-term growth.
Example of offer ecosystem
Bible 101
Elevate Transformation
Live coaching
Workshops and challenges
Target: 200–600 paying members in 8 months
Expected MRR: $8,700 – $34,200/month
Launch automated marketing funnels
01
Lead generation funnels
02
Email nurturing
03
YouTube and Facebook retargeting sequences
04
Automated booking system for 10-minute intro calls or any first-step touchpoints that help new clients get to know you and join the community.
Audience Analysis (To Be Developed Together)
As part of our onboarding process, we will create a clear and powerful brand message and audience profile that aligns with your voice, mission, and the people you feel called to serve.
We will work with you to define:
Core Message (To Be Finalized With You)
A message that captures your heart, your purpose, and the transformation you want to bring. This will help shape your presence across YouTube, social media, Skool, and all marketing channels.
Audience Avatars (To Be Clarified During Strategy Phase)
We will outline who your ideal members are, what they're struggling with, what they're searching for, and what emotional and spiritual needs guide their decisions.
This helps us create messaging that speaks directly to the hearts of the people you want to reach.
Emotional Drivers (Identified During Onboarding)
We will explore the themes your audience connects with most—purpose, identity, faith, clarity, and emotional grounding—so all content and ads reflect what resonates with them.
Purpose
Identity
Faith
Clarity
Emotional Grounding
Content Strategy Framework (Created After Onboarding)
Once we fully understand your message and audience, we will build a simple, effective content framework that you can use across all platforms.
This will include three core content categories that we will finalize together, such as:
Identity & Purpose
short teachings that speak to meaning and self-worth
Faith & Scripture
approachable Bible-based insights for all belief levels
Life Direction & Daily Clarity
emotional grounding, practical steps, habits, and small win
Strategic Pillars for Growth
We will grow your brand using a clear, structured 3-pillar ecosystem designed to expand your audience, deepen engagement, and convert followers into committed community members.
PILLAR ONE: YouTube Expansion (Primary Engine of Growth)
YouTube will be the core platform for long-form teaching, storytelling, and attracting new people into your message.
What We Will Develop & Implement:
A simple weekly YouTube content plan built around your voice, faith message, and teaching style
Story-driven purpose videos + Scripture-based teachings (based on your direction)
Emotional hook ideas crafted for a wider audience ("When life feels heavy," "When you feel lost," etc.)
A short-form video system (Reels/Shorts) to repurpose your long content
Full YouTube ad strategy to grow your channel faster
SEO Optimization for YouTube Channel & Videos
We will handle the full SEO process for your YouTube channel and content to help you grow faster and attract the right audience. This includes:
Keyword research for each video
SEO-optimized titles, descriptions, and tags
Thumbnail guidance to increase click-through rate
A posting rhythm that improves video ranking over time
Optimizing older videos to boost visibility and reach
We will also use retargeting strategies to convert both new viewers and your existing audience into active community members, guiding them into your Skool membership through warm, value-driven messaging.
PILLAR TWO: Facebook + Instagram Growth (Connection & Community Building)
Your message thrives on connection. FB + IG will be the platforms where your audience builds trust with you on a daily basis.
What We Will Develop & Implement:
Facebook & Instagram ads targeting the right faith-driven audience
Messaging campaigns promoting your courses, encouragement content, and community
Retargeting systems to re-engage video viewers and website visitors
A simple system for 10-minute intro calls (or any first step) to connect with new prospects
Support building a consistent weekly posting rhythm:
Text-based encouragement posts
Faith and purpose Reels
Carousel lessons
Interactive posts (prayers, questions, stories)
Testimony features
PILLAR THREE: Skool Community + Funnel (Your Recurring Revenue Engine)
This is where we turn your message into a scalable, life-changing membership experience.
What We Will Build & Launch (Co-Created With You)
As part of the setup, we will work closely with you to design a Skool community and membership experience that reflects your message, coaching style, and the way you want to serve your audience.
Instead of predefining the structure, we will suggest several options, explore what feels right for you, and then build the final version together.
This will include:
A fully branded Skool community aligned with your tone, mission, and values
Course or content structure created around the teachings you want to include (such as Bible 101, Elevate, or any new direction you choose)
Possible weekly or biweekly coaching/Q&A formats depending on your availability
Optional monthly challenge ideas to keep members inspired and active
A customized onboarding journey that welcomes new members into your ecosystem
Complete payment and subscription setup
Automated funnels designed to guide your YouTube and social audience into the community
All components will be finalized with your input, ensuring the membership feels authentic, manageable for you, and impactful for your audience.
Expected Potential Outcomes:
A loyal, supportive, faith-centered community
Predictable monthly recurring revenue
A natural path from free content → membership → coaching
A scalable ecosystem aligned with your calling
Pricing Structure:
$29–$57/month membership subscription
Upsell pathways into 1:1 coaching
Additional revenue from premium workshops & seasonal challenges
Expected Outcomes (Month 8):
300-600
Paying Members
$8.7K-$34K
Monthly Recurring Revenue (MRR)
depending on subscription tier
A growing, loyal community deeply rooted in faith, purpose, and long-term transformation
$104,400 – $410,400 Per year
Note:
These projections are based on general assumptions using a $29–$57/month subscription model. The final subscription strategy, pricing, and structure will be created together with you, and the final revenue estimates will be recalculated accordingly once the pricing and offer details are confirmed.
Example of Offer Ecosystem Breakdown
FREE:
YouTube videos
Micro-devotionals (social)
10-minute Coffee Chat
Free PDF/life download funnels
LOW-TICKET:
Skool Membership ($29–$57/month)
Mini-workshops ($17–$49)
MID-TICKET:
Elevate Program (when launched, $197–$497)
Bible 101 (full course version)
HIGH-TICKET:
1-on-1 coaching ($1,000–$3,000 packages)
Deep-dive purpose consultations
Example of funnel stages.
1. Free offer
Bible guide
Purpose mini workbook
Emotional clarity checklist
2. Email nurturing
Welcome series
Faith story series
Purpose teaching sequence
3. Retargeting
YouTube views
Facebook video views
Website visits
4. Conversion to Skool
Clear pricing
Video welcome
14 day challenge teaser
8-Month Roadmap (To Be Finalized After Onboarding)
This roadmap outlines the structure of the project. The full, detailed plan will be created during Month 1 based on your input, your coaching style, and the vision you have for your community.
Month 1 — Strategy, Research & Foundation
The first month is fully dedicated to building your foundation, understanding your goals, and creating a strong system that will support long-term growth.
What we will do:
Understand your message, coaching flow, and content direction
Light research on competitor communities and similar programs
Build a clear, customized 8-month roadmap based on your input
Structure your Skool community (branding, layout, experience)
Outline your membership tiers, offers, and engagement rhythm
Design the initial funnel (lead magnet, intro offer, welcome sequence)
Prepare tracking systems and ad accounts
Create the first content calendar (YouTube + FB/IG)
Set up warm-up YouTube and Facebook ad campaigns
Ensure everything is ready to begin accepting members
Outcome:
A complete, strategic, and organized ecosystem ready to launch your community and start growth campaigns.
Projected Growth & Revenue
Monthly Recurring Revenue (MRR)
At $29/month:
300 members → $8,700/month
600 members → $17,400/month
At $57/month:
300 members → $17,100/month
600 members → $34,200/month
✅ MRR Range:
$8,700 – $34,200 per month
Annual Recurring Revenue (ARR)
At $29/month:
$8,700 × 12 = $104,400/year
$17,400 × 12 = $208,800/year
At $57/month:
$17,100 × 12 = $205,200/year
$34,200 × 12 = $410,400/year
✅ Annual Revenue Potential:
$104,400 – $410,400 per year
(Not including revenue from coaching, courses, workshops, or events.)
What We Will Deliver (Full Service Package)
Marketing & Growth
✔ FB + IG Ads Management
✔ YouTube Ads Management
✔ Retargeting Setup
✔ Weekly content strategy
✔ Monthly analytics & strategy calls
Community & Funnel
✔ Complete Skool community setup
✔ Course curriculum structuring
✔ Funnel build (lead magnet + automation)
✔ Member onboarding flow
✔ Email sequences
✔ Revenue optimization
Creative & Content
✔ Script ideas for YouTube
✔ Daily post ideas
✔ Reels/Shorts content plan
✔ Thumbnail guidance
✔ Devotional-style micro content
✔ Promotional graphics
Investment (8-Month Contract)
Below are the proposed partnership options. Each package is designed to support your growth, with flexibility based on the level of involvement and support you prefer. (Package #2 is recommended for maximum long-term growth and community scaling.)
Package 1 — Growth Essentials
$1,800/month
Best for creators who want consistent audience growth on YouTube and social platforms.
Includes:
✔ Running and managing Facebook Ads
✔ Running and managing YouTube Ads
✔ Monthly analytics & reporting
✔ Optimization of ad performance and targeting
✔ Support with creative ideas for ad angles & messaging
This package focuses purely on growth, without community or funnel development.
Package 2 — Growth + Community Launch (Recommended)
$2,500/month
Plus 20% of Skool community subscription revenue revenue once the community reaches 200 members
Everything in Package 1, plus:
✔ Full Skool community setup (branding, structure, onboarding)
✔ Funnel setup using your own bespoke CRM account
✔ High-level course & program structure planning
✔ Email automation sequences
✔ Retargeting campaigns & membership-growth ads
✔ Weekly content calendar for YouTube, FB & IG
✔ Guidance on live call structure, challenges, and engagement strategy
This package builds both audience growth + a recurring-revenue membership system.
Package 3 — Full Faith Expansion Suite
$3,000/month
Plus 20% of Skool community subscription revenue once the community reaches 200 members.
Everything in Package 1 + Package 2, plus:
✔ Full monthly content creation (posts, scripts, ideas)
✔ Video editing support for Reels/Shorts/YouTube
✔ Skool community management support
✔ Launch management for your upcoming Elevate program
✔ Monthly challenges created & run by our team
✔ High-level consulting to shape long-term brand vision & offer strategy
This package is the complete growth ecosystem — content, community, ads, funnels, launches, and consulting all handled for you.
Let's build a movement Jen, not just a business.